I grew up in Vail Colorado and was a competitive ski racer from age 8 to 18. I trained on the same hill as Lindsey Vonn and Mikaela Shiffrin.
But for me, skiing was an enrichment activity. A full day outside with my best friends.
We’d goof off, race through the adventure zones, share stories on the chairlift, and live off of starburst and gummy worms.
Once I left Colorado, it was hard to find other women to ski with. There’s a big barrier to entry for someone who has never done it before and it’s marketed as intense or extreme.
In college, I invited my girlfriends out for a ski trip over Galentine's weekend. The first year, we all skied at different levels. Some were bored on the bunnies, others were scared of the moguls.
To break the ice, we broke out my parent’s old onesies and packed a speaker. Wearing skinny leg onesies with fringe, we had a newfound energy. We danced, double ducked down the catwalks, and cheered everyone on. It made all the gals more confident, we felt like a team, and everyone was excited to get back out there the next day.
That’s when I knew I needed to bring cute and playful ski clothes back! I hope our products put a smile on your face and inspire you to get outside and have a good time.
Anna Tedstrom “Teddy”